RUTZ
Native Plant
Implementation Project
Problem: A lack of native flora and fauna within the populated landscape
“Despite the more widespread use of native plants, they remain under-utilized in commercial and
residential landscapes.”
- UF Research
Why is this an issue?
Capital to advertise and promote the use of
native plants is limited.
Plant explorers frequently seek species overseas to
bring back to the US to develop into the “hot” new
landscape plant, which is at least partly due to the
relatively high level of prestige associated with
international plant exploration.
The market for many native plants frequently is much more regionalized than that for nonnative plants. There is a misconception that native plants, in general, are not that ornamental based on what’s observed in the wild.
Many people are creatures of habit. They use plants that they are familiar with, that their neighbors use, and that they remember from childhood.
“Florida Native Plants.” Native Plants - University of Florida, Institute of Food and Agricultural Sciences, https://gardeningsolutions.ifas.ufl.edu/plants/ornamentals/native-plants.html.
The Benefits of Planting Native
Wildlife Viewing
Little to No
Pesticide Use
Helps to
Reestablish the Original Ecosystem
of the Region
Low Maintenance
and Less Water Usage
Supports Local Nurseries
Supports the Natural Ecosystem Cycles and Hierarchies
Demographic:
Anyone who gardens, but probably millennials and Gen Z
“According to the 2018 National Gardening Survey,
Millennial households reached an all-time high in 2017 with their participation ingardening activities. Specifically, an interest in horticulture can be seen sweeping the Millennial Generation with their curiosity focused on fruit and vegetables, flower production, and indoor gardening; this data has been backed up by an EMG State Office survey, conducted by Gabrielle Sanderson, which analyzed Virginia Tech (VT) Millennial’s attitudes towards horticulture.”
By, and Devonjohnson. Master Gardener Program, https://blogs.ext.vt.edu/master-gardener-program/2019/04/15/millennials/.
ENH1045/EP297: Native Plants: An Overview, https://edis.ifas.ufl.edu/publication/ep297.
My Solution:
A Poster Campaign Advertising Enticing Florida-Specific Native Plants to the Public
Preliminary Sketches
Watercolors
Design Choices
Fonts
Courier New
Courier New Bold
Pallet
Final Product
I wanted the posters to have an airy, playful style that was more natural looking as well.
The barcodes lead to UF's websites about the plants so that passerby can
easily access more information about them.
The bottom portion of the posters act as takeaway pieces ideally printed onto paper that has the seeds embedded within the pulp.
