philly | RUTZ

Philadelphia Logo Redesign Project

Premise: To redesign the logo of a city that is more appropriate to its culture, history, and known characteristics.

Preliminary Sketches

Digital Sketches

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Final Logo

Stipulations:

Logo to only be used for
city-led projects. Any distribution of the logo on personal products/ projects must be approved by the city of Phildaelphia.

Minimum size: 24 pixels in height

Mono-Colored Logo

Stipulations:

Logo to only be used for
city-led projects. Any distribution of the logo on personal products/ projects must be approved by the city of Phildaelphia.

Minimum size: 24 pixels in height

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Logo Variations

Stipulations:

Variation usage must be approved by the city of Philadelphia. Logo variations to be used for artistic projects, as well as more casual settings. Variations are not to be used on any formal projects.

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Color Pallet

ab5c34

f26557

94b7cd

f6b058

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643932

d54a37

4f859d

e58024

Clearspace

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Improper Usage

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There are to be no

added texts to the logo

There are to be no color changes to the logo

There are to be no

distortions to the logo

Mock-Ups

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